The Entrepreneurial Selling Mind
There is a huge difference between working for a corporation in a sales position and selling as an entrepreneur. That difference is about attitude toward money and the ability to discipline and hold one’s self accountable.
In my business working with sales people as a coach and hypnotherapist, I see many issues in the entrepreneurial mindset. Many behave as if being in their own business means no structure and unlimited freedom from time constraints. Actually it is the opposite. Others so compulsively focus on money worries that they are paralyzed and can’t take action. This is a business killer. There is also the issue of making the big sale and then wanting to take a month off due to lack of motivation. Money attitude needs to be adjusted in most people in order to be effective at the entrepreneurial lifestyle. It is difficult to be all things in a business. The E-Myth speaks to this problem as do many other books on productivity.
I have noticed these problems with real estate agents, recruiters, multi level marketing, and any other type of entrepreneur where you are the solo or nearly solo practitioner in your business. Whether you call it attitude, emotional intelligence or mindset it all means the same thing. Without appropriate division of mental labor the entrepreneur will not succeed. They tend to do the things they consider urgent and those things are usually urgent because they didn’t attend to important items in a timely manner. They are constantly stressed and running from one thing to the next. Their mind is filled with negative thoughts and problems.
Steven Covey talks about this behavior in the 7 Habits of Highly Effective People. If you want to be an entrepreneur you need to be a highly effective person. You have to establish some success habits that will automatically cause you to do the important tasks in your business. Creating automatic behaviors or habits can be done consciously and will take some time and discipline. Using hypnosis accelerates the process.
Negative attitudes and feelings about money on the other hand are a more deep seated problem that will not be changed in the conscious mind. This could be due to growing up with an attitude of “lack”, or a problem with delaying gratification. Often times, those that never expected to make an income beyond the level needed to survive, have issues with self worth. These types of feelings can be changed using hypnosis.
By changing their attitudes and feelings toward money and creating some strong positive thought and behavior habits, the entrepreneur will become more effective. Better still their feelings will align with the reality of their chosen career.